Eden Maps Blueprint to Dominate Workplace Proptech
Workplace management platform Eden has become the matchmaker for enterprise businesses in search of third-party vendors, and the company has no plans on stopping as scaling up and rebranding becomes its top priority.
NEW YORK CITY – Workplace management platform Eden has become the matchmaker for enterprise businesses in search of third-party vendors and service providers to accommodate the full work experience. The company has no plans on stopping as scaling up and rebranding the company becomes its top priority.
Founded in 2015, initially, the company offered on-demand tech services to homes. Then in 2017, it grew the company to expand beyond IT to enterprise office management, and now its cloud-based software program on Amazon Web Services provides businesses that are a range of sizes, data, and tools to bid on services that are a fit for their respective workplace.
Now based in an estimated 25 domestic and international cities and with over $2,000 service providers on its platform, Eden is looking to scale up and brand in a big way. The company is eyeing proptech acquisitions and to rebrand its website with a top-tier marketing agency.
Recognizing how work environments were changing with companies like WeWork, who pioneered untraditional office accommodations with its memberships, Eden wanted to make those same accommodations accessible to a broad enterprise audience, who could pick and choose on their terms.
“We’re sort of like WeWork for the 99%,” Joe Du Bey, co-founder of Eden, tells GlobeSt.com. “We find service providers and vendors, some of who are local, that speak to a business so that they can customize,” he said.
Last November, Eden closed a $25 million Series B round led by Reshape. Participants in the round included Fifth Wall Ventures, RXR Realty, Thor Equities, Bessemer Venture Partners, Alate Partners, Comcast Ventures and others. Since its inception, the company has raised an estimated $40 million.
There are over 7,000 registered proptech companies in commercial real estate, according to data from CRETech. And with lots of companies in the market, Eden plans to establish itself as an undisputed leader in the space, which Du Bey expects will emerge as a very large sector.
“Proptech is getting a lot of buzz. Looking at value companies outside of landlords, real estate firms like CBRE and JLL, their largest profits are from property management,” Du Bey said. “We’re well-positioned because we look like the next generation, and we’re well-positioned because we’re built on the internet.”