Demand for master-plancommunities is flourishing in markets across the country,particularly for the 55-plus active senior market segment. Buyersare migrating from all over the country to move into well-designedand amenitized communities. The senior demographic is expected togrow rapidly over the next decade, fueling demand for thesecommunities.

"Activity varies market to market. In the regions we arebuilding demand continues to grow, that includes Palm Springs,central Texas and coastal Florida," Suzanne M.Maddalon, VP of marketing at FreeholdCommunities, tells GlobeSt.com. "Some of the strongestregions draw buyers from around the country. One of our Austin-areacommunities, Orchard Ridge, has many buyers migrating not only fromthe Austin core, but also from as far away as Alaska."

The active adult segment is among the biggest segments of themaster planned market, but the wants and needs of these users ischanging. "There is an evolution of 55-plus community," saysMaddalon. "These are no longer attractive simply as a havenreserved for empty nesters. Rather, the boomer market wants thewealth of amenities of 55-plus communities, but integrated withbuyers of all ages. Driving this is a desire for togetherness amonggenerations, especially grandparents wanting to be withgrandchildren."