Demand for master-plan communities is flourishing in markets across the country, particularly for the 55-plus active senior market segment. Buyers are migrating from all over the country to move into well-designed and amenitized communities. The senior demographic is expected to grow rapidly over the next decade, fueling demand for these communities.

“Activity varies market to market. In the regions we are building demand continues to grow, that includes Palm Springs, central Texas and coastal Florida,” Suzanne M. Maddalon, VP of marketing at Freehold Communities, tells “Some of the strongest regions draw buyers from around the country. One of our Austin-area communities, Orchard Ridge, has many buyers migrating not only from the Austin core, but also from as far away as Alaska.”

The active adult segment is among the biggest segments of the master planned market, but the wants and needs of these users is changing. “There is an evolution of 55-plus community,” says Maddalon. “These are no longer attractive simply as a haven reserved for empty nesters. Rather, the boomer market wants the wealth of amenities of 55-plus communities, but integrated with buyers of all ages. Driving this is a desire for togetherness among generations, especially grandparents wanting to be with grandchildren.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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