Millennials make up a huge portion of the population in marketsthroughout the nation. In San Diego, millennials alone represent aquarter of the population, and in combination with gen-Z, youngpeople account for half the population. These demographicgroups—along with their wants and needs—have a major impact on realestate.

"Millennials are the largest generation group in San Diego,representing 798,000 or 24% of the total population. Based on thiscalculation, San Diego ranks as the seventh in the US as having thehighest concentration of millennials compared to the totalpopulation living in the metro area," JolantaCampion, director of research for San Diego atCushman & Wakefield, tells GlobeSt.com. "1.9million or 56% of the approximately 3.4 million residents in SanDiego are 39 years old or younger, which means millennials, alsoknows as gen-Y, are influencing trends along with gen-Z, whorepresent 1.06 million or 32% of San Diego residents."