Atari to Build Hotels in Eight US Cities
The branded hotels will be in Phoenix, Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose and Seattle.
Paris—Atari has signed a licensing agreement with True North Studio, a US real estate developer, and GSD Group, to develop Atari branded hotels in eight cities in the US. According to the agreement, Atari will be entitled to 5% of the revenue of these hotels.
The first hotel will break ground this year in Phoenix, close to the first “Woz U” university campus, created in 2017 by Steve Wozniak. The other cities are Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose and Seattle. Atari retains the rights to develop similar activities in other cities in the United States and the rest of the world.
The Atari hotels will feature common areas that focus on the video game universe and the Atari brand. They will include a state of the art eSport studio, an Atari gaming playground, meeting and event rooms, co-working spaces, restaurants, bars, a bakery, a movie theatre and a gym. The hotels are targeted at family or business travelers.