X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Miralon in Palm Springs

Local is the key to a successful housing community. Adapting the design and amenity options to the local community and surrounding culture can make or break a project, and in master plan developments, it is crucial to pay close attention to the surrounding market.

“A successful masterplan is a reflection of its surroundings,” Suzanne M. Maddalon VP of marketing at masterplan developer Freehold Communities, tells GlobeSt.com. “At our South Florida and Palm Springs communities, for example, it’s essential that the amenities are resort-style. Shearwater, near St Augustine, is like a beach club, with a lazy river and other pools, and a clubhouse programmed year-round with activities. Miralon, opening this year in Palm Springs, includes a Mid-Century Modern-style lounge complete with a bar, because the Mid-Century style has historic roots in the region, and our research pointed to the cool bars of downtown Palm Springs, along with yoga studios, pet parks and gardens. Headwaters is near Texas’ wine country, so we make wine tasting from local vineyards part of the experience.”

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

More from this author

 

GlobeSt. APARTMENTS Fall 2021Event

Join 1000+ of the industry's top owners, investors, developers, brokers & financiers at THE MULTIFAMILY EVENT OF THE YEAR!

Get More Information
 

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.