Miralon in Palm Springs

Local is the key to a successful housing community. Adapting the design and amenity options to the local community and surrounding culture can make or break a project, and in master plan developments, it is crucial to pay close attention to the surrounding market.

“A successful masterplan is a reflection of its surroundings,” Suzanne M. Maddalon VP of marketing at masterplan developer Freehold Communities, tells GlobeSt.com. “At our South Florida and Palm Springs communities, for example, it’s essential that the amenities are resort-style. Shearwater, near St Augustine, is like a beach club, with a lazy river and other pools, and a clubhouse programmed year-round with activities. Miralon, opening this year in Palm Springs, includes a Mid-Century Modern-style lounge complete with a bar, because the Mid-Century style has historic roots in the region, and our research pointed to the cool bars of downtown Palm Springs, along with yoga studios, pet parks and gardens. Headwaters is near Texas’ wine country, so we make wine tasting from local vineyards part of the experience.”


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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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