Hospitality assets are among the biggest energy users in the real estate market. But, that is changing. Carbon Lighthouse has a profitable climate change solution that turns energy efficiency into an increase in NOI. Hotel companies are leaning into the model, and in the past year, the company has seen a significant increase in demand for the program. JJ Steeley of Carbon Lighthouse talked about the adoption of the program at ALIS in Los Angeles this week.

“Adoption of our energy efficiency as a service approach is growing rapidly, in part due to emerging requirements from the capital market participants,” Steeley, EVP at Carbon Lighthouse, tells “Our GP clients are increasingly competing during fundraising using sustainability impact as a lever. As a result of this and the general need to contain spiraling costs, Carbon Lighthouse is continuing to see strong growth.”

It isn’t only hotels that are seeking energy efficiency through this type of model. Carbon Lighthouse is also seeing demand from office and retail owners as well. “Outside of hotels like Claremont Club & Spa, A Fairmont Hotel, Westin Maui, Montage Beverly Hills and Royal Lahaina, we have top tier financial firms in office and retail including Carlye Group, Alexander & Baldwin, L&B and AEW,” Steeley says. “In 2019 alone, our CRE client wins represented upwards of half a trillion dollars in assets under management and we’ve analyzed 100M sq. ft. of data across more than 700 buildings in the U.S.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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