Hospitality assets are amongthe biggest energy users in the real estate market. But, that ischanging. Carbon Lighthouse has a profitableclimate change solution that turns energy efficiency into anincrease in NOI. Hotel companies are leaning into the model, and inthe past year, the company has seen a significant increase indemand for the program. JJ Steeley of CarbonLighthouse talked about the adoption of the program at ALIS in LosAngeles this week.

"Adoption of our energy efficiency as a service approach isgrowing rapidly, in part due to emerging requirements from thecapital market participants," Steeley, EVP at Carbon Lighthouse,tells GlobeSt.com. "Our GP clients are increasingly competingduring fundraising using sustainability impact as a lever. As aresult of this and the general need to contain spiraling costs,Carbon Lighthouse is continuing to see strong growth."

It isn't only hotels that are seeking energy efficiency throughthis type of model. Carbon Lighthouse is also seeing demand fromoffice and retail owners as well. "Outside of hotels like ClaremontClub & Spa, A Fairmont Hotel, Westin Maui, Montage BeverlyHills and Royal Lahaina, we have top tier financial firms in officeand retail including Carlye Group, Alexander & Baldwin, L&Band AEW," Steeley says. "In 2019 alone, our CRE client winsrepresented upwards of half a trillion dollars in assets undermanagement and we've analyzed 100M sq. ft. of data across more than700 buildings in the U.S."