In 2020, tenants will continue to demand amenities that focus on interactivity and creating a general wow-factor. To create that wow-factor, Barry Caylor of construction company OTL, says that developers should focus on immersive amenities and sustainability.

“Interactivity is the key to today’s wow factor amenities,” Caylor, VP of business development at OTL, tells “Consumers are well-informed, and more importantly, they are accustomed to entertainment being available at their fingertips through smart devices. Developers, in turn, are increasingly raising the bar in order to deliver wow factor amenities that start a conversation and attract crowds.”

First, Caylor says that developers should create an immersive experience that evokes emotion. “Integrating state-of-the-art effects such as lighting, music and choreographed water movements delivers these items, as well as increased engagement and repeat visitors,” he says. This can include adaptable features, like water shows that are interactive during the day and a professional entertainment show at night, driving consumer traffic.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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