Irvine, CA

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Investors are increasingly focusing on ESG solutions.RiverRock Real Estate Group, which is shifting toa more client-centric strategy, is seeing an increased demand frompension funds for "meaningful solutions" to the environmental,social and governance issues that come with real estate ownership.As a result, the firm has included a focus on ESG solutions for itsclients.

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"Looking outward, we see that across the real estate spectrumthere is an increased urgency focused on a broad range ofEnvironmental, Social, and Governance (ESG) which refers to thethree central factors in measuring the sustainability and societalimpact of an investment in a company or business," JohnCombs, founder of RiverRock Real Estate Group, tellsGlobeSt.com. Our clients, especially pension fund advisorsand their pension funds, are demanding meaningful solutions to theenvironmental, social and governance issues inherent in real estateownership.

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The regulatory environment, particularly in California, isfueling this demand. "They are increasingly being challenged todemonstrate their efforts through numerous protocols and scoringregimens," says Combs. "This is a critical aspect of our strategicplan and another reason for engaging David in the process. His longrecord of leadership in this field is a key part of our strategyplan going forward."

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This is one aspect of the firm's new business strategy goals. In2020, it will analyze client needs to identify areas ESG solutionsand needs. "We are taking a critical evaluation of the organizationto best understand our strengths to capitalize on them, and ourweaknesses to improve on them," David Pogue, chiefstrategy officer at RiverRock Real Estate Group, tells GlobeSt.com.We're looking at every aspect of employee and client relations withthe same aim. As noted, we will examine what we can offer clientsto help them better measure their sustainability and societalimpact and we will look at the changing real estate landscape andhow that is impacting the role of the property manager. That means,we will be evaluating both new service offerings and geographicreach to consider how each can best serve our clients and theirportfolio's evolving needs."

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In addition, the firm is going to recruit employees that matchthis culture. "And we want to make sure that we are telling ourstory well, both internally and externally, to reach ourappropriate audiences," says Pogue. "Employee attraction andretention will remain challenging so our ability to create andsustain a strong culture will be increasingly important to oursuccess."

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.