X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Branding a shopping center can be an important element of success. As the retail market continues to focus on experience, creating a brand and brand characteristics can create value for stakeholders and attract new consumers. It is a way to stand out in an increasingly competitive retail market.

“A brand is much more than just a logo. The branding process is intentional and can be broken down into a few phases; strategy and positioning, placemaking, design, and execution,” Matt Dean, creative director at Beta, tells GlobeSt.com. “Each one of these components is a necessary element in creating a project that has a thoughtful and consistent brand.”

Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

More from this author

GlobeSt. NET LEASE 2020Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information
 

GlobeSt. NET LEASE 2020Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information
 

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.