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West Hollywood, CA—Sustainability has long been a key issueamong property owners, especially in the multifamily industry. Nowthis attitude is filtering down to younger renters, who are moreapt to select a place to live based on its sustainability.

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"Overall, 2020 is poised to deliver a continued shift towardsustainability in the apartment industry. New trends have emergedand proven strategies such as energy-efficient appliances and greenfeatures will continue to expand this year," says Max Sharkansky,managing partner of Trion Properties.

Concierge Trash Butler and Recycling Services

This amenity combines convenience-based service, a high demandamong younger generations, with an eco-friendly opportunity to gogreen.

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"Today's residents want to do their part for the environment,but lugging bags of recyclables to the local recycling center canbe a time-consuming hassle. By incorporating concierge trash andrecycling services at an apartment community, residents enjoypick-up from their doorsteps and feel they are contributing to anenvironmentally-conscious life," explains Sharkansky.

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Services like these also signal to prospective residents that anapartment community cares about the environment and is focused onongoing sustainability.

Electric Car Charging Stations

Electric cars are steadily on the rise. New registrations forelectric vehicles, for example, doubled in the U.S. from 2018 to2019, according to a recent study by IHS Markit. More than 35,000new electric cars are expected to be sold in 2020, and by 2025,that number is expected to rise to more than 1.1 million vehicles.This influx of electric cars is increasing demand for car chargingstations within apartment communities. Sharkansky believes thistrend will continue in 2020 and likely rise over the next severalyears.

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"As more and more individuals opt for electric vehicles, bothprospective and existing renters will favor apartment communitiesthat incorporate these options as a standard amenity in theircommunities," Sharkansky further explains.

Expanded Smart Home Features

Nest thermostats and LED lighting have already become relativelystandard in many apartment homes across the U.S. In 2020, thesesustainable features will become even more connected with smarttech features.

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For example, smart lighting features allow lights to becontrolled from a smart phone or other device such as Amazon'sAlexa-enabled offerings. The industry will likely see a rise inmore high-tech smart home amenities, such as lights that can detectwhen people enter or leave a room, then adjust the brightness ofthe lighting. Automating these systems through smart tech featurescan reduce energy costs while simultaneously appealing to youngergenerations who place an emphasis on sustainable features.

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"Additionally, one of our properties, and soon to be more, usesHello Carson – a 24/7 virtual doorman service. The app gives guestsand delivery drivers access to the building which instantlynotifies the resident, it allows direct communication betweenresidents and the on-site manager, and offers the ability to submitmaintenance requests, among other features," explainsSharkansky.

Energy Efficient Appliances

A focus on energy efficiency in appliances is not new, howeverit's one of the most crucial in creating and maintaining asustainable apartment community and will remain so throughout 2020,Sharkansky tells GlobeSt.com.

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Most new and refurbished multifamily properties in the currentmarket feature energy-efficient washers and dryers, dishwashers,and low flow toilets, bathroom faucets and shower heads, amongothers. These features can significantly impact water and utilityusage at a community. In fact, amenities like these are key factorsin earning green certifications such as LEED and Green Point –distinctions that renters are seeking out more and more.

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According to a report by RENTCafe, 69% of respondents wereinterested in living in an energy-efficient or green building andwilling to pay more to do so.

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"This is a key opportunity for multifamily managers and owners –renters are willing to pay a premium to live in sustainable,eco-friendly environments," says Sharkansky.

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Sharkansky concludes by saying that "multifamily owners andmanagers who focus on sustainability are well-positioned to benefitfrom increased leasing activity based on meeting the demands oftoday's renters, while also commanding stronger rents and aiding inresident attraction and retention – all of which is key todelivering long-term value."

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