Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Online retailers are moving into bricks-and-mortar locations. A new report from CBRE shows a 367% increase in online retailers opening up physical locations in Southern California over the last four years. Online retailers are seeing the benefits of having a storefront, including increased sales, better customer connection and a way to standout in a crowded online marketplace.

“Online retailers are looking to build an emotional connection with the consumer and the physical store allows them to do that better,” says Jeffrey Moore, senior managing director at CBRE, tells GlobeSt.com. “Apparel, shoes and accessories make up a majority of clicks-and-bricks locations, giving the consumer a chance to try on the items and touch and feel the product ahead of purchasing. Instant gratification is a major reason consumers prefer in-store shopping. Successful retailers today need both, an online and a physical presence to remain relevant and build long-term loyalty.  People want convenience and experience and options.  To be successful and grow, traditional storefront retailers need an on-line presence and online etailers need the physical storefront.”

The report shows a significant increase of store openings in the Los Angeles and Orange County. “Southern California is a trendsetting market with savvy consumers. What happens here often migrates to the rest of the county,” says Moore.  “SoCal also has the population density, income, diversity and buying power for online retailers to launch physical stores.  Some of these entrepreneurial business people live in Southern California.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

More from this author


GlobeSt. NET LEASE Fall 2021Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.