Entertainment concepts aretransforming the Los Angeles retail market. According to a recentreport from JLL, retail tenants from 2005 to 2009were largely apparel boutiques. Today, apparel retailers make uponly 36% of the total category, while restaurants, entertainmentand fitness are the majority of tenants today. Bowlero, Dave andBusters, AMC and GameWorks are among the fastest expandingretailers.

"Entertainment is driving our industry forward in two ways.While true entertainment concepts are one of the darling categoriesof today, entertainment is becoming integrated into almost everyfacet of the retail experience," Benjie Baker, VPat JLL, tells GlobeSt.com. "Restaurants continue to move towardopen-kitchens and restaurant as theatre."

The retail market has also adapted to the demand forentertainment-forward concepts. "Retailers concern themselves withguest relations these days, not customer service. Overall, the pureentertainment retail concepts are bringing a much-needed vivacityand intrigue back into the L.A. retail market that is struggling toadapt to an omni-channel world," says Baker. "While the process ofselling goods may be changing, people will always want to beentertained."