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In Tough Leasing Market, Tech Stands Out for Landlords

With the struggling office market, landlords are looking for more aggressive teams who think outside the box of traditional brokerage and utilize a multi-faceted approach with a focus on technology.

550 Westcott Lee & Associates nabbed the leasing assignment of 550 Westcott with 83,366 square feet.

HOUSTON—Office landlords are increasingly focused on technology and leasing assignments allow brokerage teams to highlight those digital capabilities. Specifically, Lee & Associates–Houston was awarded five new office leasing and management assignments last year with that focus in mind.

“Our recent success has been due to the depth of our team and the focus we have on technology and platforms for today’s digital marketplace,” said Robert LaCoure, principal at Lee & Associates–Houston. “We’re able to show owners how they can cast a wider net and bring in more revenue. With today’s tough market, landlords are looking for younger groups, and we bring that energy.”

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Lisa Brown

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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