VR/AR app for multifamily Theapp will allow prospective renters to digitally view fullyfurnished multifamily units (credit: roOomy).

SAN FRANCISCO—roOomy, a virtual staging, CGI and 3D modelingplatform, is partnering with Toll Brothers Apartment Living tocreate a custom application for Magic Leap's spatial computingdevice, Magic Leap 1. This partnership is a result of Magic Leap'sindependent creator program, a grant-based initiative to givedevelopers funding and support to create experiences on the MagicLeap 1, a lightweight wearable augmented reality/AR headset thatblends digital and physical worlds.

roOomy was selected from more than 6,500 entries to participatein this program. Through this partnership, the three companies areplanning to create an app that will allow prospective renters todigitally view fully furnished and decorated apartment unitsavailable for rent in the hopes of improving the leasingprocess.

Continue Reading for Free

Register and gain access to:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.