Texas Shows Growing Consumer Interest in Solar

Kyle Frazier says barriers are beginning to fade and solar is hitting the mainstream.

AUSTIN, TX—Freedom Solar, the longest-existing solar power provider in Texas, grew revenue by 75% to nearly $50 million last year. The firm completed 1,288 commercial and residential installations in 2019 for a total of 13.69 megawatts of solar power in comparison to 8 MW of solar power in 2018.

Residential sales increased by 94% in 2019 driven by growing consumer interest in solar, especially in the competitive electricity markets across Texas. San Antonio and Austin have historically been the largest solar markets in Texas due to rebates offered by the municipally owned utilities. As the price of installing solar continues to fall, there is growing interest in solar and back-up power among homeowners in the deregulated areas where 85% of the state’s population lives, including Houston and the Dallas-Fort Worth metro.