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Two Los Angeles-based firms have joined forces to address the fundamental changes in the retail market. DEODATE Retail Strategies and Black//Brown have partnered to launch Diverse Demographic Retail Insights, a platform that will advise large institutional mall and shopping center owners, national retailers, and municipalities in diverse markets.

“Most large-scale shopping centers located in high-density primary markets were built and tenanted 10-30+ years ago when market demographics were very different than what they enjoy today,” Rodrigo Gonzalez, CEO of DEODATE, tells GlobeSt.com. “The programming and tenant mix no longer speaks to the market demographics as they stand today. Institutional owners of retail centers have had a difficult time adjusting to diverse demographics that, while highly loyal to retail brands, also have different triggers that will propel them to visit and shop/consume at these centers.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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