Two Los Angeles-based firms have joined forces to address the fundamental changes in the retail market. DEODATE Retail Strategies and Black//Brown have partnered to launch Diverse Demographic Retail Insights, a platform that will advise large institutional mall and shopping center owners, national retailers, and municipalities in diverse markets.

“Most large-scale shopping centers located in high-density primary markets were built and tenanted 10-30+ years ago when market demographics were very different than what they enjoy today,” Rodrigo Gonzalez, CEO of DEODATE, tells “The programming and tenant mix no longer speaks to the market demographics as they stand today. Institutional owners of retail centers have had a difficult time adjusting to diverse demographics that, while highly loyal to retail brands, also have different triggers that will propel them to visit and shop/consume at these centers.”

The platform is unique in that it is providing solutions to current owners to adapt to the changes in the retail market. “We think there is a strategic white space in the real estate and retail sectors for dealing with the impact that Amazon and other commerce players have had on the industry,” Charlie Echeverry, founder and managing director of Black//Brown, tells “We don’t see a solution set available that is truly looking to create retail experiences tailor-made for the changing American demographic landscape, and we are prepared to provide exactly that.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

More from this author


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.