NEW YORK CITY – Real estate services firm Cushman & Wakefield has appointed commercial real estate veteran Pay Wu as the New York Tri-State Regional Lead for Global Occupier Services. In this new role, Wu is responsible for delivering real estate services connected to client goals and strategies for operational efficiency.

Before heading GOS, Wu led Cushman's Tri-State Region Consulting Practice, where she used business insights and value-added real estate consulting to solve clients' workplace and real estate challenges. She'll use that experience to now develop and implement strategies for Cushman's largest occupier client accounts across all service lines. She will lead a team of over 2,500 account-based professionals and will also be responsible for expanding existing client relationships and building upon their financial performance.

"The different experiences I've had pivoting back and forth to the real estate management side and advisory is a great foundation for running this business for the region," Wu tells GlobeSt.com. "A lot of it has to do with what clients are looking for these days and delivering on the basics to offer great services."

An industry veteran, Wu has previously held positions at TD Bank, American Express and Deloitte Consulting. Her track record includes more than 25 years of developing strategy, operations and workplace initiatives for large corporations. She has overall experience in portfolio and workplace strategies, M&A, program management, cost management and reduction, vendor and outsourcing advisory, process and operations optimization and technology implementation. She will continue to work out of Cushman's Midtown Manhattan office.

"After a rigorous recruiting process, Pay Wu's impressive background, experience and credentials made her the best choice for this position," said Toby Dodd, president of the New York Tri-State Region at Cushman, who Wu is succeeding. "GOS is a very important part of our business and I am confident that Pay will successfully lead the group and maintain and grow both existing and new client relationships."

One of the goals Wu has in her new role is to utilize the firm's existing client data and analytics collected over the past 15 years to concisely tailor its services to client needs. "It's about creating insight about the collective wisdom and data and analytics that we have and can pull on," she said.

Instant Insights /

Real Estate Vet Appointed as Cushman's Head of Global Occupier Services

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