Ulta Beauty Ulta Beauty willbe located in ground-level space in a building also occupied byTarget.

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SUNNYVALE, CA—With phase I of CityLine Sunnyvale nearingcompletion, progress is being made on entitling phase II, whichwill expand the scope and scale of the master-planned mixed-usedistrict. Once approved, phase II will bring additional retail,office and residences to downtown. When complete, CityLineSunnyvale will feature commercial space across 36 acres.

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As of late, CityLine Sunnyvale has signed three new leases withretail tenants, bringing Ulta Beauty, Kids Care Dental &Orthodontics and Xfinity to the mix. The dental, technology andbeauty storefronts are expected to open in late 2020, and all threeretail locations are in short walking distance to Caltrain.

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At the corner of W. McKinley and Murphy avenues, Ulta Beautywill be located in an approximately 10,400-square-foot ground-levelspace in a building also occupied by Target and Salon Republic.This location is directly adjacent to the new AMC Theaters andWhole Foods Market which are slated to open in spring and summer2020, respectively.

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Kids Care Dental & Orthodontics will occupy a3,300-square-foot storefront at 300 W. Washington Ave. on theground level of The Flats, a fully occupied 198-unit multifamilycommunity. A previously announced Namaste Nail Sanctuary will alsooperate out of the building.

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Xfinity will occupy approximately 5,400 square feet ofground-level retail space at 301 W. McKinley Ave. beneath anotherbuilding of The Flats. A previously announced AT&T retail storewill operate out of the same building.

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"The signing of these three businesses is another important stepin the development of CityLine Sunnyvale and shows that we're wellon our way to activating this new extension of downtown," says DekeHunter, managing member of Hunter Storm. "We're working to expandand grow this district into an area with new retail, housing andoffice space, and it's exciting to see the neighborhood begin totake shape and become a reality."

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CityLine Sunnyvale was acquired in late 2015 by STC Venture LLC,a joint venture between affiliates of Hunter Storm and Sares RegisGroup of Northern California.

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"The fact that we were able to lease these spaces to such awell-rounded variety of brands gives us all optimism for the futuresuccess of this project," Hunter tells GlobeSt.com. "There are lotsof exciting developments to come for CityLine Sunnyvale in the nextfew months, including the opening of Whole Foods and AMC Theatersright around the corner from these new businesses."

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Kids Care Dental & Orthodontics was represented by JamesChung of Cushman & Wakefield, Ulta Beauty was represented bySean O'Carroll and Cece Vohs Cimino of Newmark Knight Frank, andXfinity was represented by Matthew Lux of Beta Agency. Chung,Nicole Lyon and Marisa Organo of Cushman & Wakefieldrepresented CityLine Sunnyvale in the leases.

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One of Placer.ai's key trends for 2020 is maximized retailfootprints. An example of this is the experiential retail pushesbeing led by brands such as Lululemon and CVS. The former opened aChicago location that provides space for classes and a restaurantfor post-workout recharging, resulting in much higher off-peaktraffic. The same concept drove a similar idea for CVS's HealthHubs. Placer.ai data showed that visits last longer and took placeduring periods that didn't align with the national average. Thismeans CVS is driving more visits, especially during off-peakhours.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.