Christie's International Christie's International's Dan Conn, and Nancy and José Almodovar attend the annual global conference.

HOUSTON—Interest rates are at an all-time low, so Millennials are getting in on the residential market.

This group is driven by upfront data and information, wants to be educated on the process and dives in on understanding the numbers, says Nancy Almodovar, president and CEO of Nan & Company Properties/Christie's International Real Estate.

Now more than ever, brokers are turning to social media to communicate, show properties and sell a lifestyle. And, part of the Millennial relationship-building process stems from social media.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.