HOUSTON—Interest rates are at an all-time low, so Millennials are getting in on the residential market.
This group is driven by upfront data and information, wants to be educated on the process and dives in on understanding the numbers, says Nancy Almodovar, president and CEO of Nan & Company Properties/Christie's International Real Estate.
Now more than ever, brokers are turning to social media to communicate, show properties and sell a lifestyle. And, part of the Millennial relationship-building process stems from social media.
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