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Optima Kierland isn’t sitting on the sidelines during the pandemic. The condo developer instead has turned to an all-virtual platform to continue showing and selling units at its 7180 Optima Kierland project in Scottsdale, Arizona. The process is working. The team sold two units last week to out-of-state buyers.

“Although there is a decline in onsite visitors, we are working with prospects through our virtual sales process and have seen a higher conversion rate, meaning the prospects who we are working with online are more likely to progress to a sale,” Crel Vogel, sales Manager at 7180 Optima Kierland, tells GlobeSt.com. “In the past two weeks, we’ve had three sales all directly from the virtual communication tools. Even with the concerns of Covid-19, we are still seeing buyers purchase as they continue to identify Optima Kierland as an incredible opportunity.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

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