Instant Insights / Coronavirus and CRE


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Optima Kierland isn’t sitting on the sidelines during the pandemic. The condo developer instead has turned to an all-virtual platform to continue showing and selling units at its 7180 Optima Kierland project in Scottsdale, Arizona. The process is working. The team sold two units last week to out-of-state buyers.

“Although there is a decline in onsite visitors, we are working with prospects through our virtual sales process and have seen a higher conversion rate, meaning the prospects who we are working with online are more likely to progress to a sale,” Crel Vogel, sales Manager at 7180 Optima Kierland, tells GlobeSt.com. “In the past two weeks, we’ve had three sales all directly from the virtual communication tools. Even with the concerns of Covid-19, we are still seeing buyers purchase as they continue to identify Optima Kierland as an incredible opportunity.”

The company has already implemented virtual sales tools, making the transition to all online simple. “Optima Kierland has been an industry leader with the virtual sales process,” says Vogel. “The Sales Team began offering virtual tours to prospects over three years ago when selling the first building, 7120 Optima Kierland. With the Covid-19 pandemic, we are now elevating the current online experience to make it more comprehensive and interactive for buyers.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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