Optima Kierlandisn't sitting on the sidelines during the pandemic. The condodeveloper instead has turned to an all-virtual platform to continueshowing and selling units at its 7180 Optima Kierland project inScottsdale, Arizona. The process is working. The team sold twounits last week to out-of-state buyers.

"Although there is a decline in onsite visitors, we are workingwith prospects through our virtual sales process and have seen ahigher conversion rate, meaning the prospects who we are workingwith online are more likely to progress to a sale," CrelVogel, sales Manager at 7180 Optima Kierland, tellsGlobeSt.com. "In the past two weeks, we've had three sales alldirectly from the virtual communication tools. Even with theconcerns of Covid-19, we are still seeing buyers purchase as theycontinue to identify Optima Kierland as an incredibleopportunity."

The company has already implemented virtual sales tools, makingthe transition to all online simple. "Optima Kierland has been anindustry leader with the virtual sales process," says Vogel. "TheSales Team began offering virtual tours to prospects over threeyears ago when selling the first building, 7120 Optima Kierland.With the Covid-19 pandemic, we are now elevating the current onlineexperience to make it more comprehensive and interactive forbuyers."