Investors aren't the only players seeing value in experientialretail. Cities are focused on approving retail projects that have acommunity focus. Developers and architects pushing projects throughthe entitlement phase have seen the city show increased interest inthose elements of new retail and retail redevelopment.
"The city is focused on creating great people places incommunities. It seems to be an important factor that cities areconsidering now when we are going through the approvals process forentitlements. They are looking at placemaking, and they aresensitive to that," Greg Lyon, principal anddesign director for Nadel Architecture + Planning,tells GlobeSt.com.
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