One Coast

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Etco Homes is leveraging the Los Angeleslandscape as a key amenity in its latest development, One Coast.The Pacific Palisades condo project is located at the foot of localhiking trails and a short drive from Topanga State Park, whichfeatures the Parker Mesa Overlook and views of the Santa MonicaBay. The project highlights the importance of access to outdooractivities for residents of Los Angeles.

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"The real appeal of living in Southern California is that youare two hours from the desert; two hours from the mountains andlocally, miles and miles of hiking trails," BreeLong, SVP of sales and marketing at Etco Homes, tellsGlobeSt.com. "Especially during these times when people are lookingto simplify and live a relaxed lifestyle, One Coast is unique inwhat it brings to the marketplace. We are really excited aboutthat. It's a compelling offering for people who want to takeadvantage of Southern California's natural surroundings andlandscape."

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The access to nature—and specifically positioning the landscapeas the project's backyard—has played a crucial role in thepopularity of the property. "People see it as a huge benefit, andmost people are familiar with the neighborhood," says Long. "Thefact that it doesn't require a whole day to take a two-hour hike.The natural amenity here really is your back yard, and I thinkpeople are seeking that now more than ever." Access to outdooractivity can boost mental, emotional and physical well-being.

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The project is unique for the market. "This is a really uniqueoffering in the Pacific Palisades," says Long. "It is a producttype that the market has not seen in a very long time, which isoceanfront, attached, townhome living that is supported by acommunity that offers lifestyle services and discretion. It iscentrally located at the entrance of two state parks with trailheadentrances. It is two miles from the epicenter in Santa Monica andall of the shopping that is available there."

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Etco Homes plans to leverage the natural surrounds in its futuredevelopments as well. "As an investment discipline, we are lookingto build in major markets that support vertical living and attachedliving product in general," says Long. "Being Southern Californiabuilders, we are always looking for opportunities to exalt thatsurrounding environment, which is so rich and full of potential forbuyers. We are either building outdoor amenities or positioning ourcommunities in locations that have public elements that serve asamenity extensions to the underlying real estate."

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.