Etco Homes is leveraging the Los Angeles landscape as a key amenity in its latest development, One Coast. The Pacific Palisades condo project is located at the foot of local hiking trails and a short drive from Topanga State Park, which features the Parker Mesa Overlook and views of the Santa Monica Bay. The project highlights the importance of access to outdoor activities for residents of Los Angeles.

"The real appeal of living in Southern California is that you are two hours from the desert; two hours from the mountains and locally, miles and miles of hiking trails," Bree Long, SVP of sales and marketing at Etco Homes, tells GlobeSt.com. "Especially during these times when people are looking to simplify and live a relaxed lifestyle, One Coast is unique in what it brings to the marketplace. We are really excited about that. It's a compelling offering for people who want to take advantage of Southern California's natural surroundings and landscape."

The access to nature—and specifically positioning the landscape as the project's backyard—has played a crucial role in the popularity of the property. "People see it as a huge benefit, and most people are familiar with the neighborhood," says Long. "The fact that it doesn't require a whole day to take a two-hour hike. The natural amenity here really is your back yard, and I think people are seeking that now more than ever." Access to outdoor activity can boost mental, emotional and physical well-being.

The project is unique for the market. "This is a really unique offering in the Pacific Palisades," says Long. "It is a product type that the market has not seen in a very long time, which is oceanfront, attached, townhome living that is supported by a community that offers lifestyle services and discretion. It is centrally located at the entrance of two state parks with trailhead entrances. It is two miles from the epicenter in Santa Monica and all of the shopping that is available there."

Etco Homes plans to leverage the natural surrounds in its future developments as well. "As an investment discipline, we are looking to build in major markets that support vertical living and attached living product in general," says Long. "Being Southern California builders, we are always looking for opportunities to exalt that surrounding environment, which is so rich and full of potential for buyers. We are either building outdoor amenities or positioning our communities in locations that have public elements that serve as amenity extensions to the underlying real estate."

Instant Insights /

L.A.'s Landscape Is An Amenity in Itself

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