Stand-strong womenCompetitionis fierce for mindshare in the CRE industry. With digital noisetaking up most of a consumer's brain matter, how do companies andmarketers cut through all that clutter and impart a resonatingmessage to a target audience?

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In preparation for our upcoming Woman of Influence marketinginfluencers, which will publish in the GlobeSt. Real Estate ForumJuly/August publication, we wanted to take a moment to recognizesome of the women who have already made it onto ourinaugural marketing influencer list this past December and havealready proven that they are leaders in this space.

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They include:

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Karen Benoit

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With Karen Benoit's presence on the executive team, KidderMathews has seen an increase in its customer base, positivelyimpacting the firm's annual revenue and overall strategic plan.However, the true testament to Benoit's leadership are the awardsKidder Mathews has received: more than 50 awards for being a "bestplace to work" from numerous business journals. Overall, the firmhas received more than 180 awards and recognitions under hermarketing leadership.

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In her 30-year tenure, Benoit has created the company's brandstrategy and grown its marketing presence by building anindustry-leading marketing team. She has increased advertising, PR,marketing campaigns and market research, client-centric events andcompany conferences, and directed and launched four re-brandcampaigns for Kidder Mathews during the past 15 years. Benoit'smost recent re-brand campaign along with the new site, kidder.com,was launched in May 2019, strategically coinciding with KidderMathews' 50th anniversary celebration.

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Lindsay Burgee

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Lindsay Burgee played a major role in all of theforward-thinking digital initiatives recently implemented by PRCP.This led to winning the MAXI innovation award for its online tooffline shopping platform, as well as onsite digital mediaprogramming. Burgee created and executed groundbreaking eventswhich generated a leasing pipelines of dozens of new tenants forPRCP centers, set marketing strategy across all of the PRCPproperties, created digital marketing initiatives, oversaw creativecampaigns, worked on large-scale production and marketing eventsfor the properties, and managed the transition for many newacquisitions.

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She was an integral part of executing Taste for the Space atfour properties/markets. This culinary food festival andcompetition attracted local culinary talent and developedrelationships, and was attended by more than 1,000 people in eachmarket and an ICSC Gold MAXI winner.

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Burgee is passionate about positioning people to succeed or moveup within the company/industry.

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Julie Chase

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Julie Chase is an expert in media relations and corporatereputation management in multiple industries including real estate,retail, healthcare and consumer goods with public affairs, eventsand crisis communicationsefforts.         Chase Communications is one of the go-to firms for DC developerslooking to get the word out on the latest groundbreaking,acquisition or lease, according to the Washington BusinessJournal.

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"Chase has represented a virtual Who's Who among DC developers,ranging from Hines to The JBG Cos. to the developers of The Wharfin Southwest DC. Jointly based in DC and San Francisco, its reachincludes multi-city firms such as Grosvenor Americas andMacFarlane," says the Business Journal.

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Chase previously founded two communications firms, ChaseCommunications, which was acquired by DC-based Levick in 2017, andChasePR. She is now the managing director of Streetsense's, anexperience-focused strategy, design and PR collective while shecontinues to operate ChasePR.

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Lynette Grinter

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The marketing team under Lynette Grinter's leadership crafted aneffective content strategy that weaves together blogs, publicrelations and thought leadership, all timed around public speakingengagements across the country. This has produced qualified leadsand led to greater brand awareness.

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She is a member of the Truss senior management team which setsthe strategic direction for the company. Before Grinter was hired,there was no marketing effort at Truss and no brand recognition.She single-handily performed all the marketing roles initially,then thoughtfully and effectively built a team of professionals asthe company scaled up. Revenues have risen dramatically as aresult.

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During her tenure, the company has garnered several awardsincluding a B2B winner in 50 on Fire (2017), the CRETech RETASwinner for Overall Best Real Estate Tech Site (2017), Tech-EnabledBrokerage and Listing Marketplace (2018), a Chicago InnovationAward (2018) and the Disruptor Daily Future of Real EstateAward.

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Colleen Heydon

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In retail, many people have succumbed to the idea that the"retail apocalypse" has begun and there are no new frontiers to beexplored. Colleen Heydon, however, has turned the retail apocalypseinto a retail renaissance. Working in close partnership withCentennial's mall teams, she envisioned the future and sees thetransformation of traditional malls of yesterday into the walkableurban villages of tomorrow. Heydon intuitively understands how themarketing and communications discipline must adapt to provide anexperience that tomorrow's shoppers will embrace.

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Heydon realizes that there is a paradigm shift and embracestaking calculated risks to more meaningfully connect withCentennial's communities and exceed consumer expectations. This isevident in her work on the Hawthorn 2.0 and Fox Valley 2.0redevelopment campaigns where Heydon collaborated closely withCentennial's development, leadership and mall teams to articulateand generate excitement about the next iteration of experientialretail.

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Leeza Hoyt

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As president of THO, Leeza Hoyt is responsible for the strategicleadership of the firm. In the past three years under herleadership, The Hoyt Organization continued to thrive.

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Hoyt is typically one of the go-to resources for publicrelations advisory and consulting advice for many CREcompanies/projects around the country. Known as a behind-the-scenesinfluencer, she has launched housing complexes in New York,shopping centers around the country and major mixed-use projects indowntown Los Angeles. Key to Hoyt's success for the past 25 yearsis tailoring her communications teams. These teams have won morethan 100+ industry awards including the Award of Excellence for thewriter in residence program which was created for the USC LuskCenter for Real Estate, the PRism award for the media relationsprogram for a national architectural firm, and a PRism award for anintegrated communications program designed and implemented for anational brokerage firm.

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Najla Kayyem

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Najla Kayyem embraces transformation and new thinking onintegration and new uses in retail. She is passionate about helpinginspire and teach and mentor the next generation. And, Kayyemconnects people and has a real knack for working backwards to solveany problem.

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Every two weeks, she hosts training on a different subjectmatter–empowering her teams and ensuring the marketing andcommunications side has a voice and seat at the table. Kayyempromotes from within to give members the ability to move into newroles and experience new ways to affect positive change.

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She has been an integral part in instituting a murals programacross PRCP properties–basically an integration of art experienceand shopping centers. At the forefront of the movement nationally,it has more recently begun trending across the country. Kayyem andher team are also responsible for a number of MAXI awards at ICSCincluding seven in 2018 and three in 2019.

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Annemarie Marek

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Long before sustainable construction became a CRE focus,Annemarie Marek built her reputation by contributing viewpointspublished by the Dallas Business Journal about the need forsustainable schools and commercial buildings, earning a LEED AP,the first PR consultant in Texas to do so. Marek co-founded anonprofit named Shared FUEL (Shared Focus on Urban EnvironmentalLeadership). She received the Dallas Mayor's EnvironmentalExcellence Award as a "sustainopreneur".

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Marek has secured and served clients in the architecture,engineering and commercial construction industry includingTDIndustries, Hill & Wikinson, Hall Financial Group, MYCONGeneral Contractors, PAGE and JQ Engineering. Her average clientretention is 15 years, which speaks to the results Marek delivers,including external communications programs, strategic thinking andnetworking skills.

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Marek has taught business/global communications and PR coursesas an adjunct professor at the University of Texas at Dallas for 16years while leading her firm's consulting practice.

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Karen Marotta

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In a sea of tone-deaf media pitches, Karen Marotta strives topreserve the age-old notion that journalists and PR pros could notexist without each other. With a passion for the industry,Marotta's strategy for success is to understand the issuesimpacting the sector, and offer access and insight to mediainfluencers with as much transparency as possible.

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She serves as a trusted communications advisor to the C-suite atGreystone with more than 20 years of PR industry experience, andhas worked to successfully raise the profile of the firm and itsfounder, Stephen Rosenberg.

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By communicating the firm's priorities and its level ofexpertise in areas of commercial real estate including affordablehousing, many projects have served to move the needle forGreystone. To that end, Marotta worked to develop a relationshipwith The Wall Street Journal to garner coverage of a marquisrecapitalization project that Greystone completed in Newark,NJ.

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Cherilyn Megill

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Cherilyn Megill operates under a leadership model that createscamaraderie and instills a strong fellowship at all levels. Megillleads all aspects of Phillips Edison's/PECO internal and externalmarketing efforts and is a founding member of PECO NOW (NetworkingOpportunities for Women). She is also active in PECO CommunityPartnership and PECO University.

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Always looking for ways to innovate as a leader in the industry,last year, Megill partnered with PECO's CIO to launch a new AlexaApp which allows users to listen to listen to the company's RetailIntel Podcast and search for retail space across the company'snationwide portfolio. Since 2016, her team has won seven silver andfour gold MAXI awards, and the advertising campaign that Megillspearheaded was named in the Communicator Awards, the FourteenerAwards and the Hermes Creative Awards. In fact, the company hasreceived more than 40 awards during Megill's tenure.

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Magdalene Marvin

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Magdalene Marvin is a futuristic, big picture strategist. Herdrive to develop and execute tactical efficiencies has propelledher team's increased operational capacity and productivity,resulting in marketing best practices which are adopted by JLLteams on a national scale. Furthermore, her optimistic leadershiphas helped to positively transform her team's culture, supportretention and hire additional team members.

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Marvin is also involved in JLL's internal Women's BusinessNetwork as the communications lead for Southern California. A cleardesire to propel diversity and inclusion initiatives is apparentnot only through the strategic communications and events shefacilitates, but also in the way she conducts herself each day. Thesincere effort she makes to lead and mentor at all levels has animmeasurable impact on all individuals around her. Simply put,Marvin will raise her hand and show up when it matters to her teamand to her community.

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Alison Scott

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Alison Scott joined Cresa four years ago and serves as theliaison for more than 80 global offices. She won the 2017 CresaService Award given to the employee who added the most value forthe company that year.

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Initially, Scott found that the regional offices were not fullyaligned with corporate's marketing vision. She led the initiativeto formalize Cresa's approach to marketing and ensure thecollateral adhered to consistent corporate standards, developedcorporate brand guidelines to which each office adheres,streamlined the process for creating/issuing marketing and PRmaterials (including a press kit), and developed training for themarketing teams in different international locations. Scott manageda full brand refresh and new website completed in 2018. To leadthis $1 million project, she collaborated with influencer groups tobuild consensus including Cresa's global board of directors,emerging leadership council and strategic leadership council duringthe 24-month period.

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Melissa Swader

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Since Melissa Swader joined the firm in 2015, the top-ranked SVNbrokerage in Arizona has gone from $55 million in total volume saleand lease transactions to nearly $125 million in four years. Hermarketing campaigns, along with PR and media programs have been acatalyst in brand awareness for the SVN ranked fifth out of210-plus offices.

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Swader is also a small business advocate. She hosts a businessnetworking event every quarter, with 70 to 100 people at eachevent, totaling more than 450 small businesses within the lastthree years. Additionally, Swader hosts a Women Entrepreneurs event(W.E. CAN) every month. She is a mentor to the Arizona StateUniversity's W.P Carey School of Business Entrepreneurship Program.Swader also helps aspiring journalists from the Walter CronkiteSchool of Journalism and Mass Communications.

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Her new business and marketing book will be coming out laterthis year and Swader has a new show, "Real Talk, Real Business,Real People".

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Sabrina Wottreng

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Sabrina Wottreng was hired as PR director in 2017 for KiserGroup, KIG CRE and Enodo. Both KIG CRE and Enodo were acquired andWottreng's efforts in branding, promotion, marketing and thoughtleadership helped those companies receive national attention neededfor acquisitions. She has since gone on to start her own PRbusiness–Sabrina Wottreng Public Relations LLC with accountsincluding Kiser Group and Luxury Living Chicago Realty.

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During her three years with Kiser Group, she has exceeded theresults of previously retained agencies. In 2018, Wottreng secured159 media placements for Kiser Group for listings, closings, newhires, company promotions as well as ghostwriting thoughtleadership articles on Forbes.com. Most notably, she secured pressplacement in Crain's Chicago Business for a large condodeconversion listing which generated a $38 million buyer.

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She earned a place in the 2019 "30 Under 30″ from the PublicityClub of Chicago.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.