riverwalk terraceProspective apartment rental online searches increased in April after dropping dramatically in March when shelter-in-place restrictions were ordered across the country. According to research from Yardi’s Rent Café, online apartment searches increased 17% in April compared to March. However, according to the data, searches haven’t increased steadily over the month, but rather moved up and down sporadically week-to-week.

Renters today are looking for housing options that are more conducive to health and safety under the pandemic. This includes a preference for new construction properties with higher quality air filtration systems, antimicrobial building materials and storage for pandemic-related materials. “New construction offers renters the ability to be the first person to live in a given unit,” Ryan Shear, managing partner of PMG, tells GlobeSt.com. “These new developments offer technology that limits physical contact, including mobile app-based keyless entry and smart package lockers. Also, new construction projects are able to install ungraded air filters and antimicrobial building materials.”

While moving is difficult during the shelter-in-place restrictions, the pandemic could increase rental demand once those restrictions are lifted. “Apartments are generally the most flexible living arrangement amidst uncertainty,” says Shear. “People who were planning to buy a home are going to wait and see how everything pans out in the market before deciding to invest in property. Apartments are becoming more appealing to these buyers, contributing to why apartment rent searches are increasing again.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

More from this author


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.