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How to Tell Which CRE Firms Will Survive

Coming out of COVID-19, real estate could be very fragmented, with overall lower prices and some very unique local opportunities for those who are willing to take risks.

By Les Shaver | May 22, 2020 at 07:04 AM

As businesses begin reopening in different regions of the country, some commercial real estate firms are better prepared to weather the uncertain environment than others.

“The bigger the investment, the better off you will be, and the old adage of ‘diversity’ proves itself once again,” says Jeff Holzmann, CEO of real estate asset management firm IRM, which manages more than 250 projects totaling more than $2 billion in asset value across multifamily, hospitality, retail, industrial and office. “If you have invested in a portfolio of assets across the country, some assets will do better than others.”

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