Oakwood Turns Attention to Branded Hospitality Services

Los Angeles-based Oakwood, a subsidiary of Mapletree Investments, is shifting its focus to branded hospitality services and hospitality management. The firm plans to grow its hospitality portfolio aggressively, with the goal of doubling managed properties by 2025. This is a divergence for the company, which has until now focused on global housing solutions.

“Oakwood has a long tradition of servicing the accommodation needs of corporate companies globally, working with relocation companies and sourcing options for their customers,” says Dean Schreiber, CEO of Oakwood and managing director of Oakwood Asia Pacific, tells GlobeSt.com. “We have since built an exceptionally strong database of clients, and more importantly, come to identify and recognize their expectations, needs and wants. As we incorporated what we learnt from them into our own branded properties, it became apparent we were building a loyal client base that started asking when we would be opening more properties in locations we have yet to move into. They wanted the full end-to-end Oakwood experience beyond just access to a booking platform.”