Why Experts Expect Challenges Pricing Student Housing

Student housing operates on its own field. Unlike traditional apartments, student housing has a leasing schedule set by the academic calendar and is priced per bed, not per unit. These details will make pricing student housing assets more challenging through the economic dislocation caused by the coronavirus pandemic, compared to traditional apartments.

“Most property management systems are designed for the conventional apartment market and do not take the anomalies of student housing into consideration,” Jake Jarman, COO for Redstone Residential, tells GlobeSt.com. “We lease by the bed rather than by the unit and have an entirely different leasing season – one that correlates with the academic school year. At current, it is difficult to be agile with pricing. Another challenge we see as we are setting yearly budgets is we don’t necessarily have the pricing information of our competitors during the rate-setting process.”