When it comes to coronavirus andhealth concerns, building owners and operators need to avoid makingpromises they can't keep.
"The real estate industry can doa lot with the built environment, but not everything," says JoannaFrank, president and CEO of the Center for Active Design, anot-for-profit organization that promotes architecture and urbanplanning solutions to improve public health and the licensedoperator of Fitwel. "We need to define what we can be successful atdoing and present that in a way that is measurable and notoverstate what we can do. Then building owners and managers aren'tfacing reputation risk down the line."
To avoid falling into traps thatcan damage reputations, Frank advises building owners and operatorsto stick with evidence-based strategies.
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Leslie Shaver
Les Shaver has been covering commercial and residential real estate for almost 20 years. His work has appeared in Multifamily Executive, Builder, units, Arlington Magazine in addition to GlobeSt.com and Real Estate Forum.
