Property managers have been slowly adopting and adapting to new technologies, but since the onset of the pandemic hit, technology has become an essential tool in the property management toolbox. Technology has become an integral way to communicate with residents, vendors and conduct basic business operations. According to a recent survey conducted by AppFolio, 23% of property managers have increased dependence on technology since the beginning of the pandemic.

“Shifting to so many remote processes has led property management teams to lean heavily on technology to support their business continuity,” Stacy Holden, industry principal and director at AppFolio, tells “Residents still need to pay rent and submit maintenance requests, and prospective residents still need to be able to book showings, tour units and sign leases. Technology allows for the progression of many regular activities to be done remotely and on-demand, ensuring property managers can continue to meet the needs of current and prospective residents.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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