When customers quit coming to physical stores as the COVID-19 pandemic swept in, some brick-and-mortar retailers found ways to stay in business. But rather than skirting stay-at-home orders and flouting federal health advisories, they modified their models.
A new report from Reonomy examines different tacks physical retailers took when they went into crisis mode.
Some repurposed and adapted their spaces, according to Reonomy. Restaurants, for example, began selling groceries in addition to fulfilling takeout and delivery orders. Panera Bread continued selling signature items but also added dairy products. Just Salad went a step further and started offering toilet paper with delivery orders.
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Thomas Phillips
Thomas Phillips is part of the social media team at ALM Media.
