SAN FRANCISCO—As news of COVID-19 spread, research andconsulting firms began speculating about what impacts the viruswould have on society and the economy. Newly uncovered insightsfrom the first-ever America at Home Study unveil a paradigm shiftin how residents view and value their homes. With the concept ofhome being more important than ever before, thousands of surveyedconsumers prove ownership is not only top-of-mind, but more indemand than the industry and its analysts anticipated.

Developed by three women leaders in the homebuilding industry,the data shows future design trends, what people are willing tospend and the changes they're making now. Spearheaded by tst inkLLC principal Teri Slavik-Tsuyuki, market and consumerresearcher/Strategic Solutions Alliance founder and chiefstrategist Belinda Sward, and DAHLIN Architecture and Planning CEONancy Keenan, the results also shed light on how homeowners viewthese investments, offering hope and a new path forward for theindustry at large.

"By putting this data to work, builders, developers, architectsand more will gain a competitive advantage by designing andbuilding what today's residents want," said Sward.