SAN FRANCISCO—As news of COVID-19 spread, research and consulting firms began speculating about what impacts the virus would have on society and the economy. Newly uncovered insights from the first-ever America at Home Study unveil a paradigm shift in how residents view and value their homes. With the concept of home being more important than ever before, thousands of surveyed consumers prove ownership is not only top-of-mind, but more in demand than the industry and its analysts anticipated.

Developed by three women leaders in the homebuilding industry, the data shows future design trends, what people are willing to spend and the changes they’re making now. Spearheaded by tst ink LLC principal Teri Slavik-Tsuyuki, market and consumer researcher/Strategic Solutions Alliance founder and chief strategist Belinda Sward, and DAHLIN Architecture and Planning CEO Nancy Keenan, the results also shed light on how homeowners view these investments, offering hope and a new path forward for the industry at large.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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