There is a light at the end of the long and dark tunnel for the hotel market. A new report from CBRE forecasts full recovery of national hotel occupancy by 2022 and of average daily rate by 2023. While this illustrates a long recovery cycle, it also is an indicator that the hotel market will rebound in the near-term. San Diego is well positioned to outpace the US market in rebounding, with full recovery predicted in 2022.

“Overall, the economy was in really good shape before the recession hit. Occupancy was at an all-time high, so the fundamentals are still there once people can start traveling again,” Brandon Feighner, managing director of CBRE Hotels’ Advisory, tells “We think that San Diego is better positioned than most given the abundance of leisure travel and attractions. Two-thirds of leisure travel in California is from Californians. We are starting to see that early return as things are starting to open up.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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