A sharp decline in consumertraffic for indoor malls, and a slightly less impactful reductionin outdoor mall traffic, hit retailers hard during the pandemic,but it wasn't enough to knock either medium down for the count, anew study from consumer data analytics company Placer.aifound.
The study looking at the data from 10 indoor malls and 10outdoor malls across the country found that while significantreductions in traffic were expected and found, the shopping centersare rebounding nicely, and could learn some lessons from each othermoving forward.
The week of May 4, indoorshopping centers were down 74.6% year-over-year, while outdoorcenters were down 74.5%. As of June 8, those numbers rebounded,showing a decline of 41.7% for indoor malls and 33.5% for outdoorvenues.
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Patrick Smith
Patrick Smith, based in New York, covers the business of law, including the ways law firms compete for clients and talent, M&A and corporate work, leadership and marketing innovation. Reach him at [email protected] or on Twitter at @nycpatrickd
