NEW YORK CITY—As the city’s restaurants take tentative steps to reopen according to city and state guidance, some are poised to receive a little help from a new initiative aimed at this retail category.

Brookfield Properties has unveiled a new $1 million partnership with Union Square Hospitality Group and Rethink to help reactivate New York City restaurants as well as provide more than 125,000 meals to food-insecure families of the South Bronx. USHG will launch the partnership with Marta, Intersect by Lexus, and Union Square Events, while also developing a mentorship program for smaller restaurants that participate. Restaurants are invited to apply to be part of the program through Rethink, which is providing program participants with up to $40,000 to stay open during the COVID-19 outbreak. Rethink is a nonprofit that has turned restaurants into commissaries during COVID-19 and has provided 1,000,000 meals for New Yorkers.

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Erika Morphy


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