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The pandemic struck at the worst time for the Phoenix hotel market—during spring training and snowbird season. As expected and much like the rest of the country, the event devastated Phoenix hotel performance—but there is hope. While these two tourist groups are important to Phoenix’s travel industry, the market has diversified in recent years. Increased leisure travel and limited reliance on convention travel will help to fuel a swift recovery.

“In its favor, Phoenix, has a growing convention business and a steady number of international travelers, but those only make up a small potion of the areas overall visitors. It is more diverse. It isn’t reliant on a certain type of demand,” Branden White of Western Division of CBRE Hotels Advisory tells GlobeSt.com. “That should help to offer more flexibility moving forward compared to the other large markets.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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