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Study Reveals How Owners View Home Investments

Until the America at Home Study, no organization had gathered hard data about one of the most important factors: how Americans will view their homes after being quarantined while working and home schooling.

DALLAS—Developed by three women leaders in the homebuilding industry, the America at Home Study shows future design trends, what people are willing to spend and the changes occurring now. The results also shed light on how homeowners view these investments, offering a new path forward for the industry at large.

Until the America at Home Study, no organization had gathered hard data about one of the most important factors: how Americans will view homes after being quarantined while working, teaching children and finding a new normal. Moreover, the motivation to purchase or rent a home has drastically changed due to the pandemic.

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Lisa Brown

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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