DALLAS—Developed by three women leaders in the homebuilding industry, the America at Home Study shows future design trends, what people are willing to spend and the changes occurring now. The results also shed light on how homeowners view these investments, offering a new path forward for the industry at large.

Until the America at Home Study, no organization had gathered hard data about one of the most important factors: how Americans will view homes after being quarantined while working, teaching children and finding a new normal. Moreover, the motivation to purchase or rent a home has drastically changed due to the pandemic.

This is not the first time America has faced great uncertainty. When major shifts occur in society, people live differently as evidenced by the 1918 pandemic, during which the importance of cleanliness became a lasting imprint on the fabric of American life. The America at Home Study results suggest the same effect will be felt in 2020 and beyond as US citizens overcome the severe disruption of coronavirus.