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When Pamela Loveless first moved to Reno, NV twenty-two years ago she clearly did not fit in with the local commercial real estate community. The city’s ethic makeup was 2%-to4% African American, quite different from her California roots. That was two strikes against her, Loveless remembered thinking: she was a woman and she was Black. Without further ado, Loveless, now the owner of PKL Homes, a short-term apartment rental operator, set about finding a way in.

The adage is the Reno was an old cowboy town and it still holds onto that image, she says. “I purchased cowboy hats in every color and whatever I wore to a business event I would pair it with a cowboy hat. I took something near and dear to them and made it mine.”

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Erika Morphy

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