When Pamela Loveless first moved to Reno, NV twenty-two yearsago she clearly did not fit in with the local commercial realestate community. The city's ethic makeup was 2%-to4% AfricanAmerican, quite different from her California roots. That was twostrikes against her, Loveless remembered thinking: she was a womanand she was Black. Without further ado, Loveless, now the owner ofPKL Homes, a short-term apartment rental operator, set aboutfinding a way in.
The adage is the Reno was an old cowboy town and it still holdsonto that image, she says. "I purchased cowboy hats in every colorand whatever I wore to a business event I would pair it with acowboy hat. I took something near and dear to them and made itmine."
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Erika Morphy
Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.
