A steady rebound in restaurant consumer transactionshas hit a six-week wall as COVID-19 surges and accompanyingreopening rollbacks stall any recovery, according to The NPD GroupInc.
Since the second week of June,major restaurant chain customer transactions fell between -11% and-14% when compared to last year, according to NPD.Its findings werebased on chain-specific transactions and share trends for 75 quickservice, fast casual, midscale and casual dining chains, whichrepresents 53% of U.S. commercial restaurant traffic.
To be sure, NPD did note earlieran steady improvement in major restaurant customer transactionsstretching from the last week of April through the second week ofJune. By the week ending July 12, consumer transactions were down-14% compared to a year ago. The following week ending on July 19saw a slight improvement with transactions only down -12% comparedto a year ago.
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Victoria Hudgins
I am a reporter for Legaltech News where I cover data privacy, cybersecurity and technology's impact on the business and practice of law.
