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COVID Homebodies Set the Tone for Future Home Design

The America at Home Study showed that 92% of all respondents had made some kind of change to their homes as a result of living with COVID and spending more time at home, which gives builders insight into new home design opportunities.

SAN FRANCISCO—For better and for worse, home is the center of life/work/shelter during COVID. But during quarantine life, homeowners have come up with definite ideas about home design.

Several million new households are projected as a direct result of COVID-19, with an additional 7.6 million switching from renters to homeowners. Not only that but the definition of home itself is in the midst of a historic paradigm shift, as are the specific home features people want and are willing to pay for, which provides a competitive advantage for builders and developers going forward.

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Lisa Brown

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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