Where the Hub-and-Spoke Model Can Work

The hub-and-spoke office model  is gaining currency as COVID-19 continues to rage on. But companies considering this new setup should realize it may work better in some cities than others. 

Jennifer Frisk, senior managing director at Newmark Knight Frank’s downtown Los Angeles office, thinks the model has more potential in areas like New York, Boston and San Francisco, where public transit is prevalent. “It’s a little bit easier in Los Angeles because you’re getting in your car, whether it’s to go five minutes or 45 minutes,” Frisk says. “The hub-and-spoke model doesn’t solve for that as much as it does in those cities that are relying on public transit.”