Retailers face a different set of challenges for survival in this recession than they did in the 2008 Great Financial Crisis. In the prior recession, innovative retailers—particularly those that invested in an omnichannel platform—made it through the downturn. Today, retailers are navigating strict government restrictions and health and safety regulations. In many cases, retailers need to make customers feel safe to get them in-store and comfortable shopping.

“Today, retail stores are dealing with a very different reality. Owning and operating a retail business right now requires keeping consumers, visitors, and team members safe from coronavirus transmission while maintaining sales revenues,” Anthony Sanchez, newly appointed design director at Nadel Architecture + Planning, tells “This means not only delivering that safe environment, but also conveying to everyone that it’s safe, enabling them to feel comfortable about going into that store, and attracting them to their brand.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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