The Downtown Center Business Improvement District has launched DTLA Recovery Compass, a new program to aid in the recovery efforts and collect data for local businesses. DTLA Recovery Compass is a survey conducted every two weeks with residents, workers and visitors to collect data on sentiment and activity that can help businesses make decisions that will guide the recovery.

"We developed this as a way to both gauge recovery and provide useful information along the way. It is a recurring survey of residents, workers and visitors that gives us real time data on sentiment and actions that can guide our efforts in the recovery and that we can provide to businesses to help them in their efforts," Nick Griffin, executive director at the DCBID, tells GlobeSt.com. "For example, as the surveys come back and they show X number of people are willing to patronize a restaurant if they have outdoor seating or that the biggest concern is cleanliness, then that is really valuable data where we can give to restaurants. That was one of the key elements."

The survey is conducted every two weeks to better track the evolution of the recovery and so that businesses could make real-time decisions. "We wanted to be able to track changes over time," says Griffin. "We are conducting the survey in two-week increments and that allows us to see progress in multiple ways. We are planning to continue to conduct these surveys through the end of the year, and so we will be able to see when those numbers start to shift."

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.