JLL to Debut New Tenant Experience Program
The brokerage firm is looking to make life easier and more enjoyable for the growing number of employees working remotely, as well as the few who have to return to their office.
Given the massive spike in office workers doing their jobs remotely, JLL’s Experience Management group is revamping its tenant experience program to add a virtual offering—which will be a much more robust one than the in-person program had been—GlobeSt.com has learned exclusively.
The new platform, called InTouch, will provide buildings or individual tenants with a slate of offerings such as cooking and fitness classes, wine tastings, webinars with celebrity appearances and many more.
InTouch is set for a soft launch in the next few months, with a focus on holiday programming, and a full unveiling in January 2021.
Pricing for the amenity is determined by square footage and the degree to which the JLL client seeks to customize the program.
“Because the workforce is changing, we’re doing virtual programming at a much greater level than we’ve done before,” Tom Larance, head of experience management at JLL tells GlobeSt.com. “Tenant amenities used to be considered a nicety whereas now they’re a necessity.”
In a survey of 3,000 office workers, JLL found that ‘human interactions’ and a ‘professional environment’ is what employees miss the most while working remotely.
Plans call for live sessions to be made available during lunch breaks, or some other down time in the day, within client buildings or in the offices of individual firms that sign up for InTouch. Recordings of those sessions will be made available afterwards for users who were unable to attend.
InTouch offerings will include meditation and wellness programs, happy hours, interactive webinars, tutorials and DIY projects and culture-building activities such as trivia games and in-home mixology classes.
Companies and buildings can brand InTouch with their own logos and other online collateral.
InTouch is being offered not just for remote workers but also in light of the slowly growing number of workers heading back to offices. “People need it to keep themselves engaged within their building, or remotely,” Larance says.
And more programming or other features could be added, he said. “InTouch will continuously evolve with more features added as the market continues to adapt to virtual programming.”