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Traditional retail formats are evolving to meet modern consumer demands. So said a session last week at the CREW Network Convention, a Virtual Event. In a breakout session, panelists talked about how to embrace omnichannel marketing, pros and cons of smaller and more targeted store formats, testing brand collaborations, pop-up stores and more.  

According to Smita Butala, SVP of global real estate and associated general counsel at Ralph Lauren Corp., New York City’s The Polo Bar restaurant, did delivery for the first time during this time. “Many retailers have to rethink how to give the customer the same experience.”

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