Not all grocers have experienced unprecedented growth during the pandemic. New data from Placer.ai analyzes the foot-traffic patterns of the top 14 grocery store brands, and found that only the three traditional family-oriented grocers—Albertsons, Winn-Dixie and Meijer—saw an increase in foot traffic from March through September. All other grocery brands on the list posted negative year-over-year declines during the same period.

Albertsons and Winn-Dixie posted the most impressive year-over-year growth, with foot traffic increasing 6.1% and 6.8% respectively. Meijer posted more nominal gains of .8% growth in foot-traffic year-over-year. Other traditional grocers only posted minor decreases in foot-traffic. Kroger, for example, had a 1.5% decrease in foot traffic, while Walmart Neighborhood Market and Safeway both had foot-traffic declines of 2.9% and 2.6% respectively.

Albertsons in particular has proven its resiliency through the pandemic. In June, the brand had already seen a 17.5% increase in foot traffic, and it has continued to post foot traffic growth through September. While Albertsons has outperformed its competitors, four grocery brands have followed a similar growth pattern. In addition to Albertsons, Publix, H-E-B and Kroger all saw a strong foot traffic in March, followed by a valley in April and then improving foot-traffic patterns through September.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.