SAN FRANCISCO—As some buyers flee the city, condo properties are finding younger buyers coming in from outlying areas of the city to buy lower priced units. This is due in part to work-from-home options that allow remote working.

With those concepts in mind, One Steuart Lane is doubling down on post-COVID 19 buyer preferences and it seems to be working. The building's proximity to nature right on the water, unique terrace and den floorplans, 2177 Third's co-working space, and various post-COVID 19 design and safety measures are resonating with buyers and keeping them invested in the city.

Paul Zeger, partner at Polaris Pacific, recently weighed in on the project and how the sales efforts have pivoted due to the pandemic.

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Lisa Brown

Lisa Brown is an editor for the south and west regions of She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.