The oldest member of Gen Z is turning 24 this year. Soon, the generation will be moving into apartments and flexing its power.
Having grown up using smartphones, it's no surprise that technology and social media is a way of living for Gen Z. Even though they are budget conscious, they want the highest-quality apartments and rental communities that feature the most technologically advanced features, according to RENTCafe.com's Sanziana Bona.
In a recent survey, RENTCafe found that 62% of Gen Z renters believe apartment technology is extremely important in their apartment and community. Twenty-eight percent of Gen Z respondents said it was extremely important, while 34% said it was very important. In both cases, those percentages were higher than any other generation.
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Leslie Shaver
Les Shaver has been covering commercial and residential real estate for almost 20 years. His work has appeared in Multifamily Executive, Builder, units, Arlington Magazine in addition to GlobeSt.com and Real Estate Forum.
