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Kendall Guinn. Kendall Guinn. Courtesy Photo

What has been your biggest challenge or obstacle as a women in your particular role? In an industry where a majority of producers and leaders are male, my biggest challenge hasn’t had anything to do with gender. The challenge is achieving sales and marketing alignment. In many commercial real estate organizations and traditional companies in general, the marketing team may be viewed as a cost center rather than a value producer. I believe you don’t have to be a “make it pretty” marketing team. We consistently show our leadership the value of the marketing dollar. We urge them to consider strategies based on target audiences, brand values, and campaign goals. At some companies, there may be some resistance at first, but in time as leads come in, deals are made then trust is built. I try to teach the marketers who work with me to do the same. By working together with our brokers, our team has achieved far greater success for our company and our clients.

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Tasha Norman

GlobeSt. Women of Influence Awards 2021Event

GlobeSt. Women of Influence Conference celebrates the women who drive the commercial real estate industry forward.

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GlobeSt. Women of Influence 2021Event

GlobeSt. Women of Influence Conference celebrates the women who drive the commercial real estate industry forward.

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