During the pandemic, for-sale home demand has not waned. In fact, it has accelerated, and not just for affordable or attainably priced housing but for homes priced across all sectors of the economy. The Groves in Whittier, a new master plan development from Brookfield Residential, is a prime example of the rush to purchase a home. The project has targeted a wide variety of price ranges, and it has seen strong sales across the board.

“There was already pent-up demand before planning began. This area of Southern California—and really most of the entire state—continues to endure a drastic housing shortage. The demand is coming from nearly all sectors of the economy,” Caitlyn LaiValenti, senior director of sales and marketing at Brookfield, tells GlobeSt.com. “So we are careful to segment new-home offerings—from entry-level townhomes for first-time buyers, to move-up families as well as empty nesters, or anyone who wishes to down size. Homes at The Groves are priced starting from the $400,000 range to over $900,000 and include two-story townhomes and two-story single-family homes.” In the first five months since the project has launched sales efforts, 165 homes have sold and another 80 are expected to close before the end of the year.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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